{"title":"New Arrivals — Homepage Picks","description":"\u003cp\u003eHand-picked styles featured in the New Arrivals section on the homepage. Add, remove, and drag to reorder — the homepage follows this order. Intended to be refreshed weekly.\u003c\/p\u003e","products":[{"product_id":"alyce-paris-27774","title":"Alyce Paris 27774","description":"\u003cp\u003eAlyce Paris 27774 is an off-the-shoulder evening gown in a metallic brocade, with a folded portrait neckline that sits wide across the shoulders and short sleeves cut into the fold. The body is fitted to the knee before it flares, and a draped panel falls from one hip into a soft cascade down the side. Made for mother-of-the-bride and black-tie evenings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Evening \u0026amp; Mother-of-the-Bride Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Metallic Brocade\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Short, Off-the-Shoulder\u003c\/li\u003e\n\u003cli\u003eNeckline: Folded Portrait\u003c\/li\u003e\n\u003cli\u003eDetail: Draped Cascade at the Side\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted Mermaid\u003c\/li\u003e\n\u003cli\u003eLength: Floor Length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Alyce Paris size chart — check your measurements before ordering\u003c\/li\u003e\n\u003cli\u003eOff-the-shoulder necklines sit closely across the shoulder; fit to your bust\u003c\/li\u003e\n\u003cli\u003eBrocade is firm with little stretch — allow for alterations\u003c\/li\u003e\n\u003cli\u003eProfessional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Alyce Paris","offers":[{"title":"Navy \/ 16","offer_id":52252319973687,"sku":"27774-NAVY-16","price":372.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 6","offer_id":52252319940919,"sku":"27774-NAVY-6","price":372.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/navy-01_c0d1cee9-fc2a-4756-816f-7b3b126a6eec.jpg?v=1780456005"},{"product_id":"ashley-lauren-4894","title":"Ashley Lauren 4894","description":"\u003cp\u003eAshley Lauren 4894 is a short cocktail dress covered edge to edge in sequins laid in a radiating starburst that spreads out from the hip. Strapless with a deep plunging V, cut close through the body, finishing well above the knee. Built to catch light from every direction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Cocktail \u0026amp; Homecoming Dress\u003c\/li\u003e\n\u003cli\u003eMaterial: Allover Sequin in a Radiating Pattern\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Strapless\u003c\/li\u003e\n\u003cli\u003eNeckline: Plunging V\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted Mini\u003c\/li\u003e\n\u003cli\u003eLength: Short\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Ashley Lauren size chart — check your measurements before ordering\u003c\/li\u003e\n\u003cli\u003eStrapless and closely fitted — allow for alterations\u003c\/li\u003e\n\u003cli\u003eHeavily sequinned — professional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Ashley Lauren","offers":[{"title":"Multi Nude \/ 00","offer_id":52252367126839,"sku":"4894-MULTI-NUDE-00","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Nude \/ 10","offer_id":52252367192375,"sku":"4894-MULTI-NUDE-10","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Nude \/ 14","offer_id":52252367225143,"sku":"4894-MULTI-NUDE-14","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Nude \/ 18","offer_id":52252367257911,"sku":"4894-MULTI-NUDE-18","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Nude \/ 6","offer_id":52252367159607,"sku":"4894-MULTI-NUDE-6","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Turquoise \/ 0","offer_id":52252367290679,"sku":"4894-MULTI-TURQUOISE-0","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Turquoise \/ 12","offer_id":52252367356215,"sku":"4894-MULTI-TURQUOISE-12","price":658.0,"currency_code":"USD","in_stock":true},{"title":"Multi Turquoise \/ 4","offer_id":52252367323447,"sku":"4894-MULTI-TURQUOISE-4","price":658.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/multi-turquoise-01.jpg?v=1780455734"},{"product_id":"ava-presley-42309","title":"Ava Presley 42309","description":"\u003cp\u003eAva Presley 42309 is a strapless floor-length gown cut from a floral brocade shot through with metallic thread. The neckline is straight and clean, the body is fitted, and a ruffled cascade runs down one side of the skirt over a high slit. The fabric carries the whole dress.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Prom \u0026amp; Evening Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Metallic Floral Brocade\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Strapless\u003c\/li\u003e\n\u003cli\u003eNeckline: Straight Across\u003c\/li\u003e\n\u003cli\u003eDetail: Ruffled Cascade down the Skirt\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted through the Hip\u003c\/li\u003e\n\u003cli\u003eSkirt: High Front Slit\u003c\/li\u003e\n\u003cli\u003eLength: Floor Length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Ava Presley size chart — check your measurements before ordering\u003c\/li\u003e\n\u003cli\u003eBrocade is a firm fabric with little stretch; allow for alterations\u003c\/li\u003e\n\u003cli\u003eProfessional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Ava Presley","offers":[{"title":"Blush \/ 12","offer_id":52252387508535,"sku":"42309-BLUSH-12","price":389.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ 18","offer_id":52252387541303,"sku":"42309-ROYAL-18","price":389.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/blush-2904.jpg?v=1780455948"},{"product_id":"jovani-49195","title":"Jovani 49195","description":"\u003cp\u003eJovani 49195 is a strapless trumpet gown cut from a crisp, structured satin, with a clean straight neckline and an oversized sculptural bow set at the hip. The skirt breaks into a high front slit and falls away into a full sweep train. Very little ornament — the whole dress is silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Prom \u0026amp; Evening Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Structured Satin\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Strapless\u003c\/li\u003e\n\u003cli\u003eNeckline: Straight Across\u003c\/li\u003e\n\u003cli\u003eDetail: Oversized Sculptural Bow at the Hip\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted Trumpet\u003c\/li\u003e\n\u003cli\u003eSkirt: High Front Slit with Sweep Train\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Jovani size chart — check your measurements before ordering\u003c\/li\u003e\n\u003cli\u003eStructured satin has very little give; size to your largest measurement and alter down\u003c\/li\u003e\n\u003cli\u003eProfessional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Jovani","offers":[{"title":"Black \/ 8","offer_id":52252429648183,"sku":"49195-BLACK-8","price":579.0,"currency_code":"USD","in_stock":true},{"title":"Fuchsia \/ 4","offer_id":52252429680951,"sku":"49195-FUCHSIA-4","price":579.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 00","offer_id":52252429713719,"sku":"49195-RED-00","price":579.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/red-01_de1681fb-8a2c-4ca7-8dc4-d32b0abec130.jpg?v=1780455501"},{"product_id":"kate-parker-25447","title":"Kate Parker 25447","description":"\u003cp\u003eKate Parker 25447 is a strapless lace gown built on a sheer boned corset, with floral appliqué that begins at the sweetheart neckline and trails down over a fitted skirt. A high front slit opens onto layers of soft tulle that spill out behind into a full sweep train. Romantic without being fussy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Prom Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Floral Lace Appliqué over Tulle\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Strapless\u003c\/li\u003e\n\u003cli\u003eNeckline: Sweetheart\u003c\/li\u003e\n\u003cli\u003eBodice: Sheer Boned Corset\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted through the Hip, Flaring to a Tulle Skirt\u003c\/li\u003e\n\u003cli\u003eSkirt: High Front Slit with Sweep Train\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Kate Parker size chart — check your measurements before ordering\u003c\/li\u003e\n\u003cli\u003eThe corset bodice is boned and structured; fit to your bust and alter the waist\u003c\/li\u003e\n\u003cli\u003eDelicate lace and tulle — professional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Kate Parker","offers":[{"title":"Emerald \/ 16","offer_id":52252437512503,"sku":"25447-EMERALD-16","price":548.0,"currency_code":"USD","in_stock":true},{"title":"Emerald \/ 18","offer_id":52252437545271,"sku":"25447-EMERALD-18","price":548.0,"currency_code":"USD","in_stock":true},{"title":"Periwinkle \/ 10","offer_id":52252437578039,"sku":"25447-PERIWINKLE-10","price":548.0,"currency_code":"USD","in_stock":false},{"title":"Periwinkle \/ 16","offer_id":52252437610807,"sku":"25447-PERIWINKLE-16","price":548.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/periwinkle-01_cfb07148-e35a-495c-858e-57d317d4df0b.jpg?v=1780456049"},{"product_id":"primavera-couture-4358","title":"Primavera Couture 4358","description":"\u003cp\u003ePrimavera Couture 4358 is a fully sequinned column gown with a strapless straight neckline and a twisted, gathered detail at the waist that draws the eye in before the skirt drops away. The sequin work runs edge to edge, the front slit is cut high, and the hem finishes in a sweep train. Straightforward, fitted, and very shiny.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Prom Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Allover Sequin and Bead Embellishment\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Strapless\u003c\/li\u003e\n\u003cli\u003eNeckline: Straight Strapless\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted Column with Gathered Waist Detail\u003c\/li\u003e\n\u003cli\u003eSkirt: High Front Slit with Sweep Train\u003c\/li\u003e\n\u003cli\u003eLength: Floor Length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Primavera Couture size chart, which lists misses and W sizing separately\u003c\/li\u003e\n\u003cli\u003eStrapless and closely fitted — allow for alterations\u003c\/li\u003e\n\u003cli\u003eHeavily sequinned — professional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Primavera Couture","offers":[{"title":"Black \/ 12","offer_id":52252444131639,"sku":"4358-BLACK-12","price":529.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 16","offer_id":52252444164407,"sku":"4358-BLACK-16","price":529.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 4","offer_id":52252444098871,"sku":"4358-BLACK-4","price":529.0,"currency_code":"USD","in_stock":true},{"title":"Teal \/ 10","offer_id":52252444229943,"sku":"4358-TEAL-10","price":529.0,"currency_code":"USD","in_stock":true},{"title":"Teal \/ 18","offer_id":52252444262711,"sku":"4358-TEAL-18","price":529.0,"currency_code":"USD","in_stock":true},{"title":"Teal \/ 6","offer_id":52252444197175,"sku":"4358-TEAL-6","price":529.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/black-01_95c9b803-0d76-4d2a-b50b-7677a001fe02.jpg?v=1780456036"},{"product_id":"sherri-hill-58004","title":"Sherri Hill 58004","description":"\u003cp\u003eSherri Hill 58004 is a fitted trumpet gown scattered with sequin and bead work that reads almost like starlight against the base fabric. Fine spaghetti straps hold a deep V neckline, the back drops low, and the skirt stays narrow through the thigh before releasing into a sweep train. No slit, no fuss — the shape does the work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Prom Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Scattered Sequin and Bead Embellishment\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Spaghetti Straps\u003c\/li\u003e\n\u003cli\u003eNeckline: Deep V-Neck\u003c\/li\u003e\n\u003cli\u003eBack Style: Low Open Back\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted Trumpet\u003c\/li\u003e\n\u003cli\u003eLength: Floor Length with Sweep Train\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Sherri Hill size chart — check your measurements before ordering\u003c\/li\u003e\n\u003cli\u003eNarrow through the hip and thigh; size to your hip and alter the waist\u003c\/li\u003e\n\u003cli\u003eBeaded — professional cleaning recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Sherri Hill","offers":[{"title":"Black Silver \/ 000","offer_id":52252618129719,"sku":"58004-BLACK-SILVER-000","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 10","offer_id":52252617965879,"sku":"58004-BLACK-SILVER-10","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 12","offer_id":52252617998647,"sku":"58004-BLACK-SILVER-12","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 14","offer_id":52252618031415,"sku":"58004-BLACK-SILVER-14","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 16","offer_id":52252618064183,"sku":"58004-BLACK-SILVER-16","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 18","offer_id":52252618096951,"sku":"58004-BLACK-SILVER-18","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 2","offer_id":52252617834807,"sku":"58004-BLACK-SILVER-2","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 4","offer_id":52252617867575,"sku":"58004-BLACK-SILVER-4","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 6","offer_id":52252617900343,"sku":"58004-BLACK-SILVER-6","price":698.0,"currency_code":"USD","in_stock":true},{"title":"Black Silver \/ 8","offer_id":52252617933111,"sku":"58004-BLACK-SILVER-8","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/black-silver-01_e38efb8c-7812-4475-a1e5-4af8ab9bb2dd.jpg?v=1780455330"},{"product_id":"tarik-ediz-98885","title":"Tarik Ediz 98885","description":"\u003cp\u003eQuietly dramatic. Tarik Ediz 98885 is a floor-length crepe gown with a deep V neckline and a softly gathered bodice, worn under a full draped cape that falls from the shoulders into a sweeping back train. There is no beading and no slit — the whole effect comes from the drape and the movement. A gown for mothers of the bride, black-tie evenings, and pageant interview.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS YOU WILL LOVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDress Type: Evening \u0026amp; Mother-of-the-Bride Gown\u003c\/li\u003e\n\u003cli\u003eMaterial: Matte Crepe\u003c\/li\u003e\n\u003cli\u003eSleeve Type: Draped Cape Sleeves\u003c\/li\u003e\n\u003cli\u003eNeckline: Deep V-Neck with Gathered Bodice\u003c\/li\u003e\n\u003cli\u003eSilhouette: Softly Fitted, Flowing to the Floor\u003c\/li\u003e\n\u003cli\u003eBack Style: Full Cape Falling into a Sweep Train\u003c\/li\u003e\n\u003cli\u003eLength: Floor Length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSIZE, FIT \u0026amp; CARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCut to the Tarik Ediz size chart, which runs US and EU — check both before ordering\u003c\/li\u003e\n\u003cli\u003eThe cape is forgiving through the arm and shoulder; fit to your bust measurement\u003c\/li\u003e\n\u003cli\u003eAllow for alterations at the hem — crepe hangs long\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Please visit our \u003ca title=\"Size chart guide\" href=\"\/pages\/size-chart\"\u003eSize Chart page\u003c\/a\u003e\u003c\/p\u003e","brand":"Tarik Ediz","offers":[{"title":"Black \/ 10","offer_id":52252646277431,"sku":"98885-BLACK-10","price":990.0,"currency_code":"USD","in_stock":true},{"title":"Ice Pink \/ 6","offer_id":52252646310199,"sku":"98885-ICE-PINK-6","price":990.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/8381\/1383\/files\/ice-pink-01_62d248c7-86e9-4d10-9e46-cce17263a5c4.jpg?v=1780455901"}],"url":"https:\/\/zcouturedresses.com\/collections\/new-arrivals-picks.oembed","provider":"Z Couture Austin","version":"1.0","type":"link"}